How does Affiliate Marketing work?

Affiliate marketing involves three main parties: the advertiser (business or merchant), the affiliate (promoter or publisher), and the consumer. The process typically involves the following steps:

1. Advertiser manages an affiliate program: The advertiser manages an affiliate program that allows individuals or companies to promote their products or services in exchange for a commission.

2. Affiliate joins the program: The affiliate signs up for the program and is provided with a unique affiliate link or code that tracks their referrals.

3. Affiliate promotes the product: The affiliate promotes the advertiser’s product or service to their audience through various channels such as SEO website, paid advertising, social media, blogs or email marketing.

4. Consumer clicks on the affiliate link: When a consumer clicks on the affiliate link or code, they are redirected to the advertiser’s website.

5. Consumer makes a purchase: If the consumer makes a purchase or completes a desired action (such as buying a product), the affiliate earns a commission.

6. Affiliate receives payment: The affiliate receives their commission from the advertiser.